Behavioural Science Cognitive Biases: Understanding Human Behaviour in Life and Business
Inspired by an infographic from ancrath.com
Do you struggle with problem-solving in your business?
This could be because of cognitive bias.
Simply put, cognitive biases are mental shortcuts to help us humans solve problems, quickly, these are also known as ‘heuristics’.
Most of the time this is great...
However, sometimes, it can limit your scope of potential solutions.
These biases all rely on past experiences - the more they work for you, the more you use them.
It quickly becomes difficult to think any differently.
It’s important to acknowledge these when they show up to ensure that you’re solving the right problems, and not losing sight of important flaws in your solution, repeating this bad cycle in the future.
I hope these notes help you to spot a potential limiting mindset in your own work practices.
