Inspired by an Instagram post created by @lauraevans.co.

How do you increase the value of your packaging design?

Too often, packaging design is seen as the last thing on the design list.
An afterthought, the product sells itself, right?

Wrong!
You can't just slap your logo and a cool slogan on a box.
Well, you could do that, but it'd be crap.

Good packaging amplifies a consumer’s experience of your brand. It sets the stage for the product to stand on.

If you get the right fusion of experience, graphics and engineering, you get something that sparks joy for consumers beyond its time sat on the shelf.

Want to learn more about packaging design through nudenotes?
Go check out my blog article Packaging Design 101.

What's your tricks for adding value to your packaging design.
Let me know in the comments.

I like to add hidden messaging and callouts to the unloved; dust flaps, inserts, locking tabs and dividers. These little touches are always unexpected and spark a little joy for consumers, without adding too much cost.

Interested in making your own IG to nudenotes transformation?
Check out my blog article about just that. A foolproof 4-step process.