8 Things Your Packaging Design Should be

Inspired by an image I discovered on Pinterest.

What should you consider when design packaging?

As we head into the holiday season, we begin to see the importance of good packaging design - from one shelf appeal to unboxing on Christmas day.

Every little detail counts towards the bigger experience and story of the product inside.

In these nudenotes we take a look at 8 Things Your Packaging Design Should Be.
Here’s a quick breakdown of those 8 things:

-Function, it should serve a purpose.
-Inform, give customers vital information.
-Reflect your Brand & Product, inc. brand, names and logo.
-Look Good & Last Long, must pass the test of time.
-Cost Effective, the price or manufacturing always affects the bottom line.
-Eco Conscious, good things come in small packages.
-Be Consistent, but versatile for many products.
-Reflect your Customer, speak to them in their language on their terms.

We have all experienced bad packaging - these interactions leave us with a sour experience of the product or brand.

Even the best product, wrapped in bad packaging, can fail- both in looks and in business.

I hope these 8 principles help you create better packaging designs.

What do you hate about bad packaging design?
Let me know in the comments below.

Night Sky Creative

A digital marketing and branding agency for small businesses. SEO, copywriting, email marketing, social media, website audits, packaging design, brand design.

We help you and your business grow so you can shine brighter.

#nightskycreative

https://www.nightskycreative.org/
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