62 Discovery Questions
Inspired by Instagram post created by @morejanda.
Practice safe design.
Use a Discovery Session.
Over the past year, I've pivoted into working on more branding and strategy projects, and using a discovery session to guide thoughts projects have been key to their success.
What's a Discovery Session?
It's a conversation with your client about the deeper issues behind the project - talk about; competitors, customers, market needs, business goals, internal beefs, who’s got the insider knowledge and really get to the root of the problem.
You're gathering all their thoughts and feelings, empowering you to make more informed decisions and ensure you deliver a solution that they really need, and not the one they think they do.
He also has a podcast called Biz Buds Podcast with @tomrossmedia, it's packed full of actionable tips, tricks and knowledge bombs - go check it out now!
If you want to sound like an expert (or be one) start with a discovery session. Work like a detective or a doctor, and diagnose BEFORE you prescribe a solution.
Trust me - it's a GAME CHANGER!!
A good Discovery Session should be the foundation of every creative project.
They can take hours, or even days. They're a collaboration between you and your client.
A conversation, which ensures you build a strong solution together.
Remember, the stronger your foundation, the stronger the project!
What's your favourite question you like to ask at the start of projects?
Let me know in the comments below.
Want to make your own Instagram carousel nudenotes?
Check out my blog, which outlines my easy 4-step process to get the best results.
