10 Step to Writing Great Copy

Inspired by an infographic created by @redwebsitedesign.

How do you write great copy?

Writing great copy is the key to drawing in consumers to your business, brand or product.

It's probably the most underestimated tool in your arsenal for attracting an audience.

In these nudenotes I am sharing 10 Steps to Writing Great Copy - these tips aren't just for websites, they're great pointers for all kinds of copywriting: packaging, advertising and beyond.

Here is a quick overview of the 10 points:

1 - Promote product benefits.
2 - Shine a light on competitor's weaknesses.
3 - Know thy audience.
4 - What's in it for me?
5 - Focus on 'you' not 'we'.
6 - Understand your medium.
7 - Avoid technical information.
8 - Use a call-to-action.
9 - Don't be risky.
10 - Proofread, proofread, proofread.

Check out the post for more details...

I hope these pointers help you take your copywriting from good to great!
Let me know your favourite copywriting tips and tricks in the comments below.

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