Welcome to
Our Blog
Welcome to our ‘inter-dimensional’ blog, where we share our collective knowledge and insights on a range of entrepreneurial topics.
Our goal is to share everything we learn in the business world, so you can level-up your brand to dizzying new heights.
Looking for something specific?
Find it here:
Psychology of Marketing
Because you’re not a good marketer if you don’t understand the inner machinations of your target audience.
Copywriting Basics
Everyone needs, at the very least, a general understanding of what makes good copy.
Making Your Marketing Inclusive
Exclusivity can be effective in increasing sales and targeting audiences with specific messaging, but it can be a brand-destroyer.
Marketing Jargon-Busters
Jargon is s**t. It’s such a deterrent for customers, and most jargon is unnecessary. Where possible, avoid it. Where unavoidable, explain it in simple terms - why not turn that explanation into quality content?
Maximise Your Email Marketing
Email marketing can be great, but if used too little, or too often, it can have disastrous effects on your mailing list. So you have to take the Goldilocks approach and get it just right.