Because you’re not a good marketer if you don’t understand the inner machinations of your target audience.

Everyone needs, at the very least, a general understanding of what makes good copy.

Exclusivity can be effective in increasing sales and targeting audiences with specific messaging, but it can be a brand-destroyer.

“Marketing is sales, isn’t it?”

2019 is coming to a close, and 2020 is creeping closer round the corner.

How organised is your marketing, really? Be honest, now.

Because there’s no success unless you can quantify it.

Do you often feel stumped? Have trouble coming up with ideas? You might call this Creative Block. But does it really exist?

‘KPI’ is a phrase that’s thrown around a lot in business. But what does it actually mean?

Even little changes can make a difference.

Like it or loathe it, networking is necessary for your business to thrive.

You need to know who your competition is, to know what you’re up against.

How do you get your employees to be brand ambassadors?

Your brand dictates pretty much everything, so here are the essentials, so you can build a long-lasting, multi-faceted brand that will resonate with your audience.