Our Blog

Welcome to our ‘inter-dimensional’ blog, where we share our collective knowledge and insights on a range of entrepreneurial topics.

Our goal is to share everything we learn in the business world, so you can level-up your brand to dizzying new heights.

Looking for something specific?
Find it here:

Tassia O'Callaghan 8/14/20 Tassia O'Callaghan 8/14/20

Psychology of Marketing

Because you’re not a good marketer if you don’t understand the inner machinations of your target audience.

Tassia O'Callaghan 7/31/20 Tassia O'Callaghan 7/31/20

I’ve made mistakes, found some brilliant marketing strategies and activities, and smashed event targets.

Dean O'Callaghan 7/12/20 Dean O'Callaghan 7/12/20

Not just a bunch of fancy words…

Night Sky Creative 6/26/20 Night Sky Creative 6/26/20

Even box-office hit movies can hold key marketing lessons. We promise, it’s not an excuse to re-watch our favourites…

Dean O'Callaghan 6/12/20 Dean O'Callaghan 6/12/20

What’s a SWOT?

Tassia O'Callaghan 5/29/20 Tassia O'Callaghan 5/29/20

There were just under 1 million news stories on video marketing – and a staggering 4.5 billion results overall. But where do you start?

Tassia O'Callaghan 5/15/20 Tassia O'Callaghan 5/15/20

Long story short, you need your customers to keep coming back – that’s where your profit is.

Dean O'Callaghan 5/8/20 Dean O'Callaghan 5/8/20

Dull packaging copy, uninspiring design, and, worst of all “I just don’t like it”.