The search engine giants (looking at you, Google) are always changing their algorithm, so, no, you can’t ‘cheat’ your way to higher rankings.

It’s undeniable: content marketing is effective, as a lead generation tool and to build brand trust and loyalty with existing customers.

Every company needs leads to grow. Without getting new leads, you will only have your limited database of customers to sell your product or service to, and you’ll never being able to grow.

Email marketing can be great, but if used too little, or too often, it can have disastrous effects on your mailing list. So you have to take the Goldilocks approach and get it just right.

Why are marketers still using age, gender and marital status to segment their data and quantify success? This is not target marketing. This is lazy.