Jargon is s**t. It’s such a deterrent for customers, and most jargon is unnecessary. Where possible, avoid it. Where unavoidable, explain it in simple terms - why not turn that explanation into quality content?

It seems like the whole world is on some form of social media. There’s actually around 3 billion social media users, so it’s not quite the whole world, but it’s a bloody big chunk. So your business needs to be on social media.

It’s undeniable: content marketing is effective, as a lead generation tool and to build brand trust and loyalty with existing customers.