Do you ask yourself this questions very often:
Where does my brand or product fit in with my competition?

Perceptual maps form a small part of a larger process of developing products, brands and services for consumers.

This technique can be a tricky to master, but can be an effective tool for all creative professionals to help you understand where your product/brand sit amongst your competition from (and this is the important bit) your consumers’ perspective.

If this technique is used correctly, it can be a powerful tool which can unearth opportunities and unseen insights.

This PDF booklet will provide you with a clear 3-step process for creating your own Perceptual Maps, and explains why these are so important for your brand and business.